Store scoops top award

Mackay Baskin Robbins store owner Julie Holland makes roughly 40 to 50 ice cream cakes every week.
Mackay Baskin Robbins store owner Julie Holland makes roughly 40 to 50 ice cream cakes every week. Lucy Smith

MACKAY'S Baskin-Robbins store sold more than 3000 cakes in 2015.

That's twice the average of other ice cream franchises across the country.

The store, at Mount Pleasant Greenfields, has won the company's Top Performing Store in the Cake Category 2015 award.

Mackay store owner Julie Hollard makes between 40 and 50 ice cream cakes a week.

"I have a manager, so if I'm not here she'll do it, but I just love doing it," she said.

The popularity of Baskin-Robbins' cakes was thanks to word of mouth, Mrs Hollard said.

"I have quite a few come in and say 'I went to a party last week and they had a cake, it was one of yours, and my kid wants one the same'."

Mrs Hollard, who started the franchise with her husband Dave 13 years ago, said she had some loyal customers.

"There's a few families that I've been doing for 13 years. I do all their families' cakes," she said.

Mackay's warm climate also helped boost cake sales.

"If you're in Melbourne or Sydney they have cold winters... I just do cakes all year round," Mrs Hollard said.

Some of her more unusual cake requests have come in the form of funny messages.

"We've had 'Happy Birthday Big Boy' and just things like that," she said.

Her more challenging work has come in the form of tiered wedding and engagement party cakes.

"I did a wedding cake that went up to Hamilton Island. They took it over on a barge," she said.

"They needed to use dry ice.

"I've had a few people pick (cakes) up and take them out to Dysart."

Mrs Hollard said the most popular flavour choices were Choc Chip and Cookie Dough. Hokey Pokey and Cookies and Cream were also favourites.

"The older people like the Rum and Raisin and kids love Cotton Candy," she said.

A former home carer, Mrs Hollard decided opening an ice cream store was the perfect way to cool down when she moved from New South Wales to Mackay 13 years ago.

"It was so hot. I just thought I wanted somewhere where it was nice and cool," she said.

By the numbers


In an average week Mrs Holland makes 40 to 50 cakes.

The store has 10 staff members, one who's been there nine years.

The store can make a customised cake in two to three days.

Prices start at $39 for a cake that serves six to eight people.

Topics:  award

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