PALMWOODS mum Colleen Lister was woken by her excited kids about 4.45am so they could get down to Mooloolaba beach to catch this morning's Today show live broadcast.
They were part of what the show's producers called the biggest crowd they had seen for one of their outdoor broadcasts.
"I came down because we watch the Today show every day," Mrs Lister said.
She said her children Keely, 10 and Eli, 14, loved hosts Lisa Wilkinson and Karl Stefanovic and were thrilled to get pictures with some of the crew.
"I think it is fantastic that they came.
"It brings a lot of tourism as well.
Alexandra Headland parents Toby and Leah Nielsen had her two-year-old twin sons Hugh and Archer with them to show them what went on behind the scenes of television shows.
"What you see on the TV screen is very simple compared to what goes on in the background," Mrs Nielsen said.
The broadcast also brought people from outside the Coast, with 15-year-old Kaycee Cool travelling up from Logan South.
Miss Cool was there to see Richard Wilkins.
Should more big ticket programs like the Today Show put the Sunshine Coast in the spotlight?
This poll ended on 16 March 2016.
Yes. It can only be good for tourism, and it's fun for locals.
No. I'm not convinced it makes that much difference to tourism.
Undecided. These programs aren't my cup of tea but if they bring more tourists I suppose it's good.
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
She said she followed his music back from his time when he performed under the name of Richard Wilde.
"I watch the show and I follow Richard."
She enjoyed the atmosphere down on the sand this morning.
"It's cool because it's like a beach party."
Today show producer Gerry Campbell said the crew loved coming to the Sunshine Coast, having previously broadcasted from Caloundra in October last year.
"This is one of our favourite places to come to," Mr Campbell said.
The show has travelled from Silverton in New South Wales to Adelaide, Lorne in Victoria and Mooloolaba this week with tomorrow's broadcast at The Rocks in Sydney.
"We try to get back here once a year."
Irwins plug the Coast to national audience
FRESH from appearing live on the Today Show at Mooloolaba Beach, Australia Zoo's Terri Irwin spoke to the Daily about the tourism benefits of television publicity.
"I think it fantastic that the Today Show are broadcasting live from Mooloolaba," she said on the beach this morning.
"The Sunshine Coast is just the most beautiful place in Australia and I'm very blessed to get to live here.
"Australia Zoo's been here since 1970 so it's fun to showcase all the fantastic tourism places and opportunities that people can visit and the good food and the great wine and all the beauty of this region."
Terri said locals knew how lucky they were to live on the Sunshine Coast but programs like the Today Show taking an interest threw the spotlight on the tourist attractions of the area for wider audiences.
She said her daughter Bindi's recent stint on Dancing with the Stars US pushed the Coast to potential international visitors.
"It was such a wonderful vehicle to be able to showcase the Sunshine Coast to America," she said.
"And our visitation here on the Sunshine Coast is up 20% with North American visitors because of that terrific exposure.
"So we're really proud to be able to tell people how great it is here."
Mooloolaba tops Twitter trend as Today Show broadcasts
ONE of the Sunshine Coast's most beautiful beaches is being beamed into households across the nation this morning as Channel 9's Today crew broadcasts live.
The welcome publicity for the tourist town is already having an impact in cyberspace with Mooloolaba topping the Australian trending list on Twitter.
The Today crew tweeted they were out to break a record for attendance for a live broadcast and at 6am there was already a healthy crowd.
The TV celebrities flew into the Sunshine Coast yesterday afternoon and were given a rockstar welcome at the Sunshine Coast Airport.
Karl Stefanovic "whooped" with joy, Lisa Wilkinson thought she was dreaming, and Richard Wilkins was humbled.
And just to remind them of where they were, they were treated to a flash mob dancing to Walking on Sunshine.
The three appeared genuinely surprised and flattered by the welcome.
"Do you do that for everybody that comes in?" Mr Wilkins said.
He said during a busy week and after a long flight, "it's good to get a welcome like that and it's very humbling, very special."
The welcome stunned Ms Wilkinson after the flight from Victoria.
"I've just been asleep for two-and-a-half hours so this feels kind of like a dream," she said.
Mr Stefanovic said the Sunshine Coast was clearly "the best place on earth."
"There's a lot of love in the room - that's why we're back so soon."
The Today team rates a show broadcast from Moffat Beach about six months ago as one of its best.
They hope an even bigger crowd attend tomorrow morning's broadcast from the beach near the Mooloolaba surf club from 4am to 8.30am.
We're trying to break a record, folks, and we need YOUR HELP! Head down to Mooloobala Beach to join the BIGGEST TODAY AUDIENCE EVER! #9Today— The Today Show (@TheTodayShow) March 9, 2016
The show has been brought back to the Coast by the Sunshine Coast Council, Visit Sunshine Coast and Tourist and Events Queensland to gain national exposure for the region.
Ms Wilkinson said she always enjoyed coming to the Sunshine Coast, where her family had holidayed when she was growing up and where she and her husband had honeymooned.
She has fond memories of walking in Noosa National Park and staying at a long-gone motel at Kings Beach.
"I've come back for lots of different reasons over the years but I always feel like it's a good day if I can get back to the Coast," she said.
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