Photographer Mara Sommer says Zippora Seven was relaxed and happy during the shoot and she has had only positive feedback about the images.
Photographer Mara Sommer says Zippora Seven was relaxed and happy during the shoot and she has had only positive feedback about the images.

Topless advert for luxury menswear range labelled sexist

ADVERTISING for a exclusive menswear brand that features a topless model has been labelled as soft porn and sexist by women's advocates.

The stylised shots for luxury brand E Von Dadelszen feature partially nude shots of well-known New Zealand model Zippora Seven and a fully clothed male model.

In some photos Seven wears a pair of black knickers alongside a male wearing a suit and tie.

In other shots she wears black lingerie and a white business shirt, in another, a man's cashmere sweater.

Clothing from the store, in Auckland's Britomart precinct, is bespoke and fitted by appointment with "steaming espresso or chilled Perrier Jouët" while the car is valet parked. Satchels come with a $5000 price tag, shoes $1400 and cashmere sweaters start from $800.


Founder Eddie Von Dadelszen said the photos told a story and were relevant in that they pointed to an upcoming woman's line of clothing.

Woman's advocate Louise Nicholas said the campaign was little more than soft porn with nothing to do with clothing.

"The thing that angers me is in these shots this young woman is exposed but they are covering up the man. She hides his face, we don't know what he looks like but she is there in the nude.

"It is just soft porn, it has nothing to do with men's clothing at all."


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