Tourism Australia most popular travel page on Facebook

MORE than four million people around the world are now fans of Tourism Australia's Facebook page, making it the globe's most popular tourism destination page.

The milestone was reached late last week, marking the success of a wider social media campaign by the nation's tourism marketing group.

It comes after TA released a new app on the page, merging the Facebook friends with Google Maps, to create a unique travel planning tool for Australian.

TA managing director Andrew McEvoy said social media was now an essential part of the TA marketing campaign, with the latest television advertisements launched through Facebook.

 

TA Facebook page

 

  • Has 4 million fans
  • Reaches 1 million unique users daily
  • Is the largest page in Australia
  • Most popular destination page in the world
  • Has 1,400 photos posted to its wall weekly


* SOURCE: Tourism Australia

 

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