Tony Cramb at this week's Toyota Corolla sedan launch.
Tony Cramb at this week's Toyota Corolla sedan launch.

Toyota is looking to an exciting future post 2017

TIRED eyes said it all. The past week has been massive for Tony Cramb, the executive director of sales and marketing for Toyota.

Instead of celebrating the upcoming release of the new Corolla sedan, his company has been in mourning.

During 2017 the last Toyota to be made in Australia will roll off the production line.

Toyota will continue to sell cars and operate in Australia. Just like Nissan and Mitsubishi did years ago.

It's not all doom and gloom for the brand which is Australia's most popular by a long shot.

But tell that to the 2500-odd people who will be out of a job.

Mr Cramb said Toyota is committed to helping them find new careers, but his sadness for those facing redundancy was palpable.

Many of those production workers have only ever known Toyota. This will be the first time they have developed a resume. The first time they will have worn a uniform which doesn't bear the Toyota name.

One thing is for sure, all of the company is hurting. Even those not directly affected; although some too are facing uncertainty for the first time in their working lives.

Despite the current turmoil, Mr Cramb and his team is resolute in determination.

He spoke this week of an unwavering commitment to helping current employees move on, and leading Toyota to a prosperous future as a full-line importer.

The initial battle is to convince the Australian public Toyota is not leaving Australia.

Customers have visited dealerships concerned about servicing, parts and the future. Rest assured, the brand is not going anywhere in a hurry.

Neither is Ford or Holden. The marques will stay alive and be here for the foreseeable future...we will just be buying global products, nothing home-grown.

VITAL STATISTICS

  • Toyota will stop production of the Camry, Camry Hybrid and Aurion by the end of 2017.
  • Ford has committed to close its Victoria-based plant in 2016, Holden will do the same with its South Australian factory in 2017.
  • All three will become full-line importers, none are leaving Australia.

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