Twitter transports fans to the Oscars red carpet
TODAY'S Oscars will be the most interactive yet with the Academy inviting fans to get involved on social media.
As well as live tweeting updates from the @TheAcademy twitter account, awards organisers have set up a @myoscarsphoto account where fans can virtually get in on the red carpet action.
Anyone dolled up for Hollywood's most glamorous night can submit a selfie via Twitter with the hash tag #myoscarphoto.
Nominees and other celebrities arriving on the red carpet will then pose in front of a special video wall featuring the fan-submitted photos.
But this isn't any ordinary photo wall.
Powered by technology developed by Lifefyre, the red carpet photo wall - actually a 100-inch TV screen- will display 10 images per second while a celebrity poses.
A slow-motion camera will capture hundreds of images of the stars with individual fans, which will then be instantly tweeted back to the people who submitted them via the @myoscarsphoto account.
"This is a way to create an once-in-a-lifetime experience for fans and give them the opportunity to literally be a part of the red carpet excitement," said Josh Spector, the Academy's managing director of digital media and marketing.
"We think it will be a lot of fun - not only getting to see a photo of themselves on the red carpet, but also getting to see who poses in the photo with them."
Some images will also be selected for broadcast in the US during broadcaster ABC's Oscars Red Carpet Live show.
But there is one catch. Fans must sign an online release form for their photo to appear online and television at www.oscars.org/myoscarphoto/
The Twitter Mirror, which allows celebrities to snap selfies in the Oscars greenroom and was used recently at the Grammy Awards, will also give fans a behind-the-scenes look into the star-studded night.
Ellen DeGeneres hosts the awards for the second time, with red carpet arrivals starting this morning at 8.30am Qld, 9.30am NSW.