Online video booming

FlickDesk founders Nick McIntosh, left, and Gideon Shalwick.
FlickDesk founders Nick McIntosh, left, and Gideon Shalwick.

BUSINESSES can access new online video production facilities with the opening of FlickDesk at the University of the Sunshine Coast's Innovation Centre.

Online marketing and strategy expert Gideon Shalwick and business partner Nick McIntosh have launched the company, which brings editors and producers together to challenge the myth that online videos are expensive and take too long to produce.

"I've worked from home for the last five years and I am very excited to see my business move to a higher level of productivity with my new environment," Mr Shalwick said.

This new digital firm is the 85th business to join the growing hub of digital, clean technology, health technology and creative industries based at the Innovation Centre.

Mr Shalwick is a serial internet entrepreneur, having successfully launched three internet-based educational businesses in the past three years, with a combined market reach of more than 100,000 people.

Mr Shalwick said after operating in the online video space for the past five years, one of the biggest frustrations found for video producers was video editing.

"FlickDesk aims to take away this frustration by providing a marketplace where video producers can find top video editors from all over the world, to perform first-class video editing, at affordable rates and at speeds higher than when performed locally," he said.

"Over the last five years, we've developed solid relationships with 420-plus promotion partners. The estimated full reach of these partners together with our own database of 18,000 people is 183,000 people."

Mr Shalwick will look to hire locally as the business expands.

"As we grow in profit and cash flow we are looking to hire an experienced programmer who can develop the script for the FlickDesk platform and ensure face-to-face communication and a speedy implementation."


comScore research showed 10.7 million Aussies watched video online during the month of May, 2011. They averaged more than 10 hours per month. YouTube was the most popular source, with each viewer watching an average of 70 videos per month.

Topics:  innovation centre online video

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