VIDEO: Tourism plan a walk through Victoria not Melbourne

TWO guys decide to go for a walk.

That is the simple premise behind the Wander Victoria tourism campaign that attempts to show off the state beyond its famous capital.

The plan is to encourage Melburnians to venture away from the major centres and take themselves out to the regions.

The first advertisement begins with two couples walking out of a lunch at the Montalo Vineyard.

The two gents say 'I might walk back' to their wives and off they go.

They travel past the Gibsons steps, over Lake Crosbie, to the top of Flat Rock and up the side of Razorback Ridge.

The latest enticement to visit Victoria takes a slow and strange approach
The latest enticement to visit Victoria takes a slow and strange approach

The campaign chooses beautiful landscapes to show off regional Victoria.

Minister for Tourism and Major Events, John Eren said it was important to encourage the urban-dwelling Melburnians to leave the concrete jungle.

"We want to remind Melburnians that there are a wealth of truly magical experiences right on their doorstep," he said.

"There's something for everyone and the best of everything."

"Tourism is the key to keeping our regions strong, and we know the intrastate market is crucial."

Topics:  melbourne victoria video

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

A family fun day for all

GET INVOLVED: This year's St Joseph's family fun day will have a range of unique activities for all ages.

Support St Joseph's in Clermont at their annual Family Fun Day.

Blackwell comes to CH

IN TOWN: Aussie cricketer Alex Blackwell will be   a   speaker at Emerald's Epic Street Party on March 22.

Alex Blackwell will be a guest speaker in Emerald next week.

Step back for local graziers

DISAPPOINTED AND DISGUSTED: Member for Gregory Lachlan Millar and farmer/grazier Ian Sampson.

Proposed legislation raises ire on local farms.

Local Partners