Web wars to reignite

YAHOO is joining forces with rivals AOL and Microsoft in an attempt to halt the rise of Google and Facebook in online display advertising.

Google, which accounts for the majority of text ads against search results, is selling 9 per cent of the graphical ads that appear on web pages, and Facebook is attracting more interest from advertisers, too.

Yahoo, whose market share has fallen from 18 to 13 per cent, aims to combine its inventory of display advertising slots with those of AOL and Microsoft Media Network.

By creating a one-stop shop they hope to attract greater usage by advertising and marketing firms that buy ads on behalf of customers.


Maternity unit safe

Maternity unit safe

Promising future for Emerald maternity services

Gemfest a 'huge party'

Gemfest a 'huge party'

Heart of event hasn't changed.

Hay runs delivering hope to CQ farmers

Hay runs delivering hope to CQ farmers

A Springsure local took to the road last Friday for a hay run.

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