Why Queensland needs to get behind Red Nose Day

LITTLE else would come close to the grief of losing a child, suddenly, often without any explanation.

But in Queensland, that crushing reality is far too often.

The Sunshine State has one of the highest instances of Sudden Infant Death Syndrome across Australia.

Recent ABS figures show Queensland accounted for well over a third (35 per cent) of all SIDS instances across Australia in 2013, placing them joint highest with New South Wales.

Elsewhere across Australia, 15 per cent of SIDS were recorded in Victoria and 5 per cent were documented in Tasmania.

The ABS figures also showed Queensland was subject to the second highest number of overall Sudden Unexpected Death in Infancy (SUDI) with 34 recorded in 2013, following closely behind New South Wales with 39. 

Despite an 80 per cent decrease in the rate of SIDS deaths over the past 24 years, SIDS and Kids Australia CEO Associate Professor Leanne Raven said that figures were still unacceptably high, especially across Queensland and New South Wales.

"We find it extremely concerning that Queensland and New South Wales come out on top for SIDS and SUDI and that their figures are so much higher than all other states across Australia," she said.

"Despite huge improvements over the last quarter of a century there are still far too many devastating cases taking place each year and we still have a long way to go.

"The only way that we can be a step closer to eradicating this highly destructive problem is with funding for additional research into effective preventions.

"SIDS and Kids relies heavily on the support from the community and we encourage everyone to get involved with the Red Nose Day cause."

Red Nose Day, on Friday, helps raise money for vital research into SUDI and SIDS as well as providing support to affected families. 

Queenslanders can get involved by purchasing a red nose or other Red Nose Day product, making a donation or by setting up an individual Everyday Hero fundraising account.

For the fashion conscious among us, Red Nose Day will also be introducing a new jewellery range featuring a delicate necklace and bracelet, with a subtle and stylish red nose design.

Keeping it fun for the kids, Red Nose Day will also be introducing a new plush Galah (Billy), Rosella (Rosie) and Crocodile (Croc) who'll join last year's favourite's koala (Kevin), kangaroo (Rooby) and snake (Charlie) to complete the cute cuddly toy gang.

How you can make a difference

  What:  Red Nose Day 2015
  When:   Friday 26 June 2015, with campaign activity running throughout June
  Where:   Australia wide
  How:  Buy any Red Nose Day product

• Donate via the website at www.rednoseday.com.au

• Set up an online fundraising page at www.everydayhero.com.au/event/rednoseday2015

• Visit www.rednoseday.com.au for more information on all the ways to get involved

 Why? To raise money for SIDS and Kids so it can continue with its vital research and services  

SIDS and Kids saves thousands of babies' lives through providing crucial education and community awareness programs and Red Nose Day has been an integral part of the charity's fundraising calendar since 1988.

By supporting Red Nose Day you will help fund:

• Bereavement support for Australian families
• Further research into areas such as stillbirth and Sudden Unexpected Death in Infancy
• Community education to reduce the risk of Sudden Unexpected Death in Infancy

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