WIN newsreader takes on Ice Bucket Challenge
WHEN WIN TV newsreader Lincoln Humphries shrugged off the Ice Bucket Challenge, it ignited a flurry of backlash from Motor Neurone Disease sufferers and their families.
Sunshine Coast Daily News Director Bianca Clare felt compelled to write Mr Humphries a heartfelt online letter pointing out his misunderstanding and the negative impacts his attitude would have towards the viral campaign.
Her grandma was diagnosed with the disease two years ago.
It has been a heart-wrenching process for Ms Clare and her family to watch her lose the ability to speak, move and eat by herself.
Ms Clare said she was delighted to see Lincoln embrace the Ice Bucket Challenge.
"It shows a great sense of maturity and compassion that Lincoln has taken the time to understand the positive implications of the viral campaign," she said.
Watch Lincoln Humphries take the Ice Bucket Challenge:
"As Lincoln has come to realise this is the time for Motor Neurone Disease to be in the spotlight.
"Not only has the ice bucket challenge raised much needed awareness, I understand it also raised close to $1 million for Motor Neurone Disease Australia.
"And the donations recorded from the past couple of weeks are more than 26 times more than the funds raised last year.
"Here in Australia the money either goes toward funding for much-needed equipment like wheelchairs, carers assistance or to research.
"Investing in research is the best way to understand the cause, develop effective treatments and find a cure for MND.
"A lot of people don't realise the Ice Bucket Challenge is meant highlight the sensation of losing control of your muscles.
"Good on Lincoln, this solidarity and goodwill has warmed our hearts."
Motor Neurone Disease is a progressive and terminal neurological disease.
MND gradually weakens the muscles.
For most people living with MND, the early symptoms - slurring of words, difficulty holding objects or stumbling - rapidly escalate to an unstoppable wave of paralysis that robs them of their ability to move, eat, swallow and finally breathe.
There is no known cure and no effective treatment