Woolworths have gained council approval for a block of land at the corner of the Capricorn Hwy and Chalcedony Rd to build a Masters Home Improvement store.
Woolworths have gained council approval for a block of land at the corner of the Capricorn Hwy and Chalcedony Rd to build a Masters Home Improvement store.

DIY megastore has desires Emerald

THE battle for a slice of the $42 billion DIY pie nationwide may have nailed a new retail entrant to Emerald in Woolworths' Masters Home Improvement.

The megastore, part of a planned rollout of 150 stores across Australia by joint venture partners Woolworths Australia and the US hardware giant Lowes, would be the first outside the south-east corner in Queensland.

A delegated approval granted on December 19 for the 12,313sq m development will go before the Central Highlands Regional Council on Monday.

"I think it shows Woolworths as a company has a lot of confidence in the region," Mayor Peter Maguire said.

"It's not just about Emerald. It shows there is a lot of confidence out here and companies are prepared to invest significant amounts of money in a new model in Masters."

A Woolworths' spokesman said the company's immediate focus was on staffing and opening its Big W and new Woolworths at the soon-to-be-completed Central Highlands Marketplace in Emerald.

The Masters megastore is proposed to be situated adjacent to the shopping centre on the Capricorn Hwy.

"We appreciate approval of the development application and the productive relationship our company has with the local council and community," he said.

"We still have a number of issues to address before a new Masters store can be a reality and our focus at this time is completion of the Central Highlands Marketplace, which will include a BIG W.

"Woolworths' interest is certainly a vote of confidence in Emerald, which is a town that is really moving forward."

The Masters model boasts 35,000 product lines with $7m stock in each store.

It offers an array of appliances, a lighting department, mother's room, cafe, garden centre, home hardware, kitchens and a trade division.


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