Woolworths drops frequent flyer loyalty program

WOOLWORTHS customers are outraged by news the supermarket chain will stop their Qantas customer loyalty program in a move that could wipe out millions of unused frequent flyer points. 

From next year, Woolworths will issue only its own loyalty dollars for grocery and liquor discounts. 

The move came after research found 60 per cent of Everyday Rewards members signed up with Qantas had not redeemed the points in the past year and a third never having claimed their points at all.

Customers have taken to Woolworth's Facebook page to vent their anger. 

What a stupid decision ending the QFF-Woolies partnership. What are you fools thinking, you are already struggling to...

Posted by Land Cruiser on Monday, October 26, 2015

 

Starting from 2016, Everyday Rewards customers will receive "Woolworths Dollars" after purchasing items with orange price tickets, earning about 15% of the value of those products on their loyalty card.

According to Monash University's Australian Consumer, Retail and Services Research Unit, the average shopper will save $1.25 for every $100 they now spend.

Should Woolworths have changed its loyalty points program?

This poll ended on 02 November 2015.

Current Results

YES - I'd rather more savings on groceries.

31%

NO - I always used my frequent flyer points.

51%

Who cares? Plenty of other places to shop!

17%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

 

Scrapping the Qantas Frequent Flyer program will see our family move our shopping to your competitors who at least...

Posted by Aimee McCutcheon on Monday, October 26, 2015

 

While those angered by the move seemed to far out number the positive responses online, there were a few exceptions.

Hey Woolies. I just want to say I don't mind the change to your loyalty scheme, I think it will suit me a lot better. Not everyone is against it... so don't get so down about it.

Posted by Anthony Metzen on Monday, October 26, 2015

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